Could assuming you “know” less about what works, lead to better marketing...
I’m a product guy. Sometimes I think NOT coming from a formal marketing background is an advantage, when it comes to marketing. It’s very freeing. I get to start with a blank slate and hypothesize...
View ArticleInstagram is on The Move, with Growing User Adoption & New Ads, Making the...
It’s hard to believe that a little over 19 months ago, I was writing about Instagram’s future following a $1 Billion acquisition by Facebook. At the time, the price tag was ridiculed by many and seemed...
View ArticleIn-Store Social Media ROI for Facebook Ads: The Missing Link!
Retail shopping is changing fast as digital technology transforms the marketing and sales process both online and in-store. Recent developments in mobile and retail tech, provide a lot of data about...
View ArticleEmerging Digital Trends: Personalized Offers vs. Privacy Protection
Personal data about consumer spending patterns and habits has always been a prized commodity in the retail world. Knowing what products consumers are interested in, how to proposition them for sale,...
View ArticlePlease, No More Spray and Pray Facebook Ad Buys
With Facebook advertising budgets these days being in the millions for big brands, there’s two missing links I see in advertising effectiveness. 1) Most can’t track a conversion into a brick-and-mortar...
View ArticleGoogle Pilots In-Store Conversion Tracking from Online Ads
There’s little doubt that online advertising is now a major economic force. Last year the online ad industry generated $117 billion in revenue with over $50 billion of that by Google alone. Facebook...
View ArticleConversion Tracking from Digital to In-Store: We’re Just Getting Started
The digital world around us is transforming human civilization at a pace never before witnessed in all of our history on this planet. Most of us now carry some type of mobile device that is capable of...
View ArticleDigital Marketing Trends Show Increased Conversion Tracking Abilities Across...
Digital marketing has evolved tremendously in the last few years with various channels including social media, pay-per-click advertising, search engine optimization and email marketing emerging as some...
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