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Could assuming you “know” less about what works, lead to better marketing...

I’m a product guy. Sometimes I think NOT coming from a formal marketing background is an advantage, when it comes to marketing. It’s very freeing. I get to start with a blank slate and hypothesize...

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Instagram is on The Move, with Growing User Adoption & New Ads, Making the...

It’s hard to believe that a little over 19 months ago, I was writing about Instagram’s future following a $1 Billion acquisition by Facebook. At the time, the price tag was ridiculed by many and seemed...

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In-Store Social Media ROI for Facebook Ads: The Missing Link!

Retail shopping is changing fast as digital technology transforms the marketing and sales process both online and in-store. Recent developments in mobile and retail tech, provide a lot of data about...

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Emerging Digital Trends: Personalized Offers vs. Privacy Protection

Personal data about consumer spending patterns and habits has always been a prized commodity in the retail world. Knowing what products consumers are interested in, how to proposition them for sale,...

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Please, No More Spray and Pray Facebook Ad Buys

With Facebook advertising budgets these days being in the millions for big brands, there’s two missing links I see in advertising effectiveness. 1) Most can’t track a conversion into a brick-and-mortar...

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Google Pilots In-Store Conversion Tracking from Online Ads

There’s little doubt that online advertising is now a major economic force. Last year the online ad industry generated $117 billion in revenue with over $50 billion of that by Google alone. Facebook...

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Conversion Tracking from Digital to In-Store: We’re Just Getting Started

The digital world around us is transforming human civilization at a pace never before witnessed in all of our history on this planet. Most of us now carry some type of mobile device that is capable of...

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Digital Marketing Trends Show Increased Conversion Tracking Abilities Across...

Digital marketing has evolved tremendously in the last few years with various channels including social media, pay-per-click advertising, search engine optimization and email marketing emerging as some...

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